The case studies outlined below are self-initiated and non-academic, created to broaden knowledge across diverse industries.
This case study examines the quick commerce industry, highlighting its attractiveness, target customers, key metrics, and major players, along with their differentiation strategies. It also includes an in-depth analysis of Blinkit, exploring the factors that establish it as a market leader in comparison to its competitors.
This case study aims to provide a comprehensive understanding of the peer-to-peer (P2P) lending business, including its operational mechanisms, key metrics, and major players. It will also delve into the challenges, risks, and concerns associated with P2P lending, along with an analysis of the Reserve Bank of India's regulations that guide these lending platforms.
This case study aims to analyze the retail landscape of the apparel industry in India, focusing on various groups of clothing brands and their parent companies. It will identify key players and the metrics they track, as well as strategies such as exclusive brand outlets (EBO) versus multi-brand outlets (MBO) and online versus in-store sales. Additionally, the study will explore the different operating models adopted by companies and the rationale behind their choices of specific models.
